My Objective is to Help You Achieve Yours
| As the one-time head of strategic planning and
management services at Educational Testing Service (ETS), I had occasion
to become deeply and intimately familiar with strategy, strategic
planning and strategic decision making. Much of what I learned - some
of which was learned the hard way - is captured in the articles below.
I hope you profit from them as much as I did. Much of my work in the strategy area was and is done in concert with long-time friend and colleague Harvey Bergholz. Harvey's company is Jeslen Corporation. IMPORTANT NOTICE: You are welcome to a single copy of anything on this web site for your personal use. However, none of the material on this site may be reproduced or further distributed or posted elsewhere without the payment of a modest fee. Compensation for materials on this site rests on what I call an "Honor System" and the honor on which it rests is yours. For more, see Honor System. If you have any questions, please use the Questions link at the bottom of this page to send them along to me. |
Links in Red are to PDF Files
This page last updated on July 8, 2022